4 Reasons to Consider Buying a Lab Diamond

Laboratory-created diamonds have become a viable alternative to naturally-occurring mined diamonds, and they are completely indistinguishable with the naked eye. Here are a few reasons to consider buying a lab diamond. • Customization. Lab diamonds are customizable, meaning you can choose the exact shape, size, cut, and color that you are dreaming of. • Guaranteed to be Conflict-Free. […]

Blue radiant cut diamond made from ashes with the heart in diamond logo and a blue background

Why are Diamonds So Bright?

Ever wondered exactly what makes a diamond shine? The truth is, diamonds don’t shine much as they do reflect. The key to making a diamond shine impressively is all in the cut: a good diamond cutter knows how to maximize the reflection that a diamond produces by creating the perfect dimensions. Cuts can be ranked relatively objectively […]


What is a Carat, Anyway?

If you’re in the market for a diamond, one term that you’ve undoubtedly heard time and time again is “carat.” What exactly does this term refer to? Although it is sometimes misconstrued as a measure of quality, (due to the fact that “karat” with a k measures the purity of gold) the truth is that a carat is […]


The Top 3 Most Important Diamond Cities In the World

Every diamond out there has a story and by the time it has reached you and your loved ones, it has likely traveled tremendous distances, sometimes even circling the globe. Here are a few of the most important diamond cities in the world: the odds are good that your diamond has passed through at least one. • Kimberly, […]


Testimonial from Lynda, UK

Hello, I would like to say how very pleased I am with my heart in a diamond ring. It is exactly as I imagined. From start to finish the whole process is very professional, Anita visiting my home with designs, colours & shapes of diamonds. Including my weekly e-mails from receiving my Mum & Dads […]


Make This Summer A Season To Remember

A sad truth of life is that memories fade — that romantic date, that special afternoon, even that graduation party will all be distant recollections one day in the future. One day, “these days” will be “those days.” That’s one reason why keepsakes are so popular. What better way to preserve the memory of a special or important […]


3 Interesting Diamond Facts

A few things you may not have known about diamonds. 1. Their make-up The purest diamonds are made out of 100% carbon. Any other element will change the color, clarity, and market value. 2. Properties of diamonds Throughout the ages people have believed that diamonds have special properties. Some kings wore diamonds into battle, as they believed […]


How to Avoid Overpaying For A Diamond

Diamonds are one of the most unique and symbolic gems out there, which is probably why they are also one of the best selling precious stones around the world. Because of their value, however, they do represent a bit of a financial investment — and it is important to be careful with your money in order to avoid […]


Do You Have an April Birthday?

People born in April are lucky enough to have one of the most precious (not to mention beautiful) birthstones of all: the diamond. Although in today’s modern world we tend to associate diamonds with romance and everlasting love, the traditional symbolism of April’s birthstone was courage: those born in April were said to possess the […]