No, Millennials Aren’t Killing Diamonds

24 April 2018 / Blog

One of the blogosphere’s favorite topics in the recent years is picking out an industry that is undergoing a major transformation and claiming that Millennials quote-unquote “killed it.” Millennials killed video rental places when Netflix became popular, they killed taxis when Uber launched, and now, per Forbes magazine, millennials are killing diamonds, too.

Here at Heart in Diamond, we embrace the positive evolution affecting our industry. It’s not that jewelry sales are shrinking — it’s simply that millennials are seeking greater choice and customization. That’s why we’re so proud to offer a unique line of artificial diamonds. Visit us online to learn more!


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