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Call for Celebrities to Donate their Hair to make and
auction Diamonds to Support African Charities
24 January 2007 –- The issue of blood or so called
conflict diamonds is one of the most sensitive problems
in the diamond industry. The ethical evolution of a
contemporary consumer no longer allows purchasing diamonds
without questioning the origins of the beauty, despite
the magical blinding shine of the girl’s best friend.
The diamond industry makes a significant effort to
keep the reputation of the diamond traders as spotless
as a diamond, a synonym of purity. Kimberley certificate
is one of such truly effective instruments but apparently
not sufficient to close the subject.
For the Diamond Industry to oppose the movie “Blood
Diamond” would mean to think more about potential damages
in case of the negative consumer reaction, rather than
putting more efforts to tackle true evil, for the Blood
Diamond story is not a myth.
One of the real steps is the actual help to the most
affected African countries, which diamond industry players
can afford. Heart-In Diamond, which produces man-made
personalised diamonds (made with carbon extracted from
hair) and their UK distributor Anniversary Diamonds
have invited celebrities concerned about the conflict
diamond trade with an unusual offer.
The company offers to create personalised diamonds
of the interested celebrities, auction them and donate
the money from the auctions to the African charities.
The company wants to collaborate with the African charities
to get the message across to the ethically conscious
stars.
“By making man-made and therefore conflict-free diamonds
we do not oppose the natural diamond industry”, said
president of Heart-In Diamond Serge Shulepov. “We are
small but integral part of the industry, and we would
never isolate ourselves from the industry problems.
We hope to receive response to our invitation as supporting
African countries suffered from diamond trade would
only strengthen the reputation of the diamond trade”.
Internet version: http://www.heart-in-diamond.com/worldwide/info/about/charity.html
More information about Heart-In Diamond: http://www.heart-in-diamond.com
Toll-Free number: +1-888-623-4-973
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